Your poole BID team at your service
Poole Business Improvement District (BID) is driven by a dedicated and dynamic team of professionals committed to enhancing the vibrancy and prosperity of Poole, a picturesque coastal town on the south coast of England. At the heart of this collective effort is a diverse group of individuals, each bringing their unique skills and expertise to the table. With a shared passion for promoting local businesses, fostering community spirit, and making Poole an even more attractive place to live, work, and visit, the Poole BID team is at the forefront of initiatives that are shaping the future of this charming town. Together, they strive to create a thriving and welcoming environment where businesses can flourish, residents can enjoy an exceptional quality of life, and visitors can experience all that Poole has to offer.
Jacqui
JACQUI ROCK
CEO
Jacqui Rock has a wealth of knowledge about the high street, and with a background in project management, marketing, collaboration and as an investment bank manager with JPMorgan, Jacqui’s immediate priority is work with the levy payers to understand their needs and deliver on them.
WENDY
WENDY KING
COMMUNICATIONS & OPERATIONS MANAGER
Wendy brings over 30 years of experience within the tourism, leisure and sports industry. Wendy brings a wealth of knowledge on developing and promoting destinations. With over 10 years working for the Los Angeles Tourist Board, and as part of a small team was instrumental in increasing brand awareness and portfolio of visitors to LA.
SUZY
SUZY WHEELER
COMMUNICATIONS
Suzy has worked with BIDs across the region over the last ten years. With a passion for people and connecting opportunities, she enjoys engaging our levy payers and helps to deliver events. Suzy also manages our social media with news and views.
Ian
ian holcombe
Grounds maintenance operative
Ian is the friendly face you’ll often spot around Poole town, keeping our streets clean, green, and welcoming. As our Grounds Maintenance Operative, Ian works hard to make sure Poole town looks its best for businesses and visitors alike.
He’s usually accompanied by Dusty, our Chief Cleanliness Officer, which helps him water plants, tackle weeds, remove graffiti, and carry out a whole host of other essential tasks that keep the town looking vibrant and well cared for.
Whether he’s refreshing flower displays, clearing problem spots, or giving the town a tidy-up, his efforts make a big difference to the everyday look and feel of our community.
If you see Ian and Dusty out and about – give him a wave 👋.
dusty
Dusty Does (known simply as Dusty) Chief Cleanliness Officer
Hardworking & Proud: Dusty takes great pride in keeping the streets of Poole sparkling.
Witty & Playful: Loves a good pun or joke, especially about dirt, grime, and weeds.
Caring & Community-Focused: Genuinely wants everyone to enjoy Poole town centre and feel proud of their surroundings.
Green-Fingered: Loves flowers, hates weeds. Often seen drinking with plants.
Techy but Old-School: A modern machine with a bit of “old British charm” – imagine a robotic Mary Poppins with a pressure washer.
Nikki
NIKKI HONER
HEAD OF MARKETING - GO SOUTH COAST
HEAD OF MARKETING - GO SOUTH COAST
Nikki Honer, Head of Marketing and Communications at more bus. I have worked in the bus industry for over 30 years and fully understand that our services are an essential service and lifeline to so many people in the region, connecting them with work, health, education, and leisure.
More bus actively supports the role of the high street and the community around us. We are central to the Poole BID area.
I would love to see Poole thrive in the future and am keen to work with the other BID directors to do our best for BID levy payers.
bethany
BETHANY waring
OWNER - LAVENDER MOON
Bethany Waring is the owner of Lavender Moon, Poole’s award-winning independent boutique specialising in quirky boho and western clothing, along with holistic goods and advice. Since opening in Old Town and later moving to Kingland Crescent in 2024, Lavender Moon has become a welcoming hub for the local community.
With a background in the NHS Ambulance Service, Bethany’s seven years on the frontline inspired her to create a friendly, inclusive space that supports wellbeing and connection. Born and raised in Poole, she’s passionate about supporting independent businesses and promoting the town’s vibrant shopping and dining scene.
“As a BID Director, I’m committed to championing our local businesses — independents are the heartbeat of the community and deserve recognition and support.”
JOHN
JOHN BAKER
HEAD OF AUDIENCES & COMMUNICATIONS - LIGHTHOUSE, POOLE
John Baker has worked in strategic Marketing and Communications roles for a range of different theatres, venues and arts organisations across the country. These organisations have included The Churchill Theatre in Bromley (for Ambassador Theatre Group) and most recently The Marlowe Theatre in Canterbury. John has worked at Lighthouse in Poole since August 2024 and leads the Marketing, Communications and Ticket Sales teams there. With experience of working collaboratively with BIDs in other regions, John is keen to find ways to celebrate Poole’s rich heritage and cultural offer.
ROSS
ROSS RUTT, TRAINEE MANAGER - LUSH RETAIL
Ross Rutt is Trainee Store & Spa Manager at Lush Old High Street, Poole, the first ever Lush shop which opened its door in 1995.
With a background of 10 years’ experience in the retail industry and having moved from Bath recently, Ross is hopeful a fresh set of eyes will help identify areas of retail opportunity in Poole & the local area.
‘My primary commitment shall always be to the levy payers & stakeholders, where I shall ensure each and every voice is heard.; I will work with levy payers and stakeholders to help future proof their businesses through a particular focus on exceptional customer service, customer retention and how to generate new & exciting ideas that draw more people in.’
ROB
ROB BROWN,
TECHNICAL DIRECTOR - BROWN BOOTH LTD
Rob Brown is co-founder and Technical Director of local web design company Brown Booth Ltd situated just off of Poole High Street. Running for 3 years to current date, the company provides web design and digital marketing services to the local business community.
Rob’s background heavily revolves around the IT/Digital sectors and is a Microsoft Certified Systems Engineer.
Along with running local businesses within the Poole BID catchment area, Rob was born and raised in Poole and his family ties with Poole can be traced way back within the history of Poole itself.
“Although I have travelled a lot within my business career, I always managed to end up back in Poole and now, thankfully, I reside and co-run my local business in Poole full time. I am super excited to be able to assist Poole BID in their continued efforts with the local Levy payers
Andy
COUNCILLOR ANDY HADLEY -
WARD COUNCILLOR FOR POOLE TOWN, BCP COUNCIL
Andy is a native of the BCP area, and a longstanding resident of Poole. He spent his career working for the NHS across Dorset on digitising and linking clinical records. Alongside that he has spent a lot of time volunteering on environmental projects, and also sustainable transport solutions across East Dorset. He first stood as a local Ward Councillor in 2011 and is currently the Portfolio-holder for Climate Mitigation, Environment, Energy and Sustainable Transport across BCP.
“I was really pleased to be nominated from BCP Council as a Director on Poole BID. I have a particular interest in seeing the area thrive, but also a passion for the history and variety of activities and the community around the Old Town. I have worked closely with Town centre businesses on Covid recovery, and our events programme. We need to make the most of collaboration in nurturing our fabulous place for residents and visitors, and that will benefit our levy payers.”
bradley
BRADLEY WILLIS, MEMBER REPRESENTATIVE - NATIONWIDE
Bradley Willis is currently employed at Nationwide Building society as a member representative, having worked on Poole High Street and the surrounding area for over a year and a half. Bradley enjoys taking on challenges and additional responsibilities as well as adapting to different situations.
Working closely with members of Poole’s community, Bradley enjoys supporting Poole High Street while striving to work towards a better environment for both businesses and people alike. He believes that together Poole BID can help develop and boost the local Poole area and its Levy payers.
tanya
TANYA WAREHAM,
STORE MANAGER - SAINSBURY'S, POOLE
Tanya is a customer centric leader with a passion for Diversity and Inclusion too. As an LGBT woman she is proud to be a leader in Sainsbury’s and show others the routes that are open for them.
Tanya joined Sainsbury’s in 1993 and has held a number of different roles during her 20+ years in the business, Last 6 years as a store manager accountable for delivering all commercials that goes with leading a large business.
Tanya is motivated by having people around her and loves the variety and pace of being in a store, on the shop floor, with customers and colleagues. Tanya never stops listening to feedback and learning from others and don’t intend to stop. She gets a buzz out of making the complicated, simple and therefore relish the opportunity to grow my impact and influence.
ian
Ian Long
Managing Director -
PFM Associates Ltd
Ian is the Managing Director of PFM Associates Ltd, a well-established firm of Independent Financial Planners based on Poole Quay. Founded in 1999 and proudly located in Poole since 2009, they provide comprehensive financial planning services to individuals and businesses throughout the region. PFM are keen to develop further strong links within the local business community and are dedicated to building lasting relationships based on trust, integrity, and professionalism.
A passionate advocate for Poole and its diverse business landscape, Ian is committed to supporting local enterprise, encouraging collaboration, and helping to create an environment where independent businesses can prosper. Through both professional and community involvement, they will strive to contribute to the continued growth, vitality, and success of Poole as a destination for commerce, creativity, and quality of life.
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Have Your Say
Your feedback on Poole Town Centre is highly valued. If you have any suggestions on how we can enhance our town, please feel free to share your thoughts by leaving us a note.
